Keep Your Text Links Long Term

It has been observed that the longer the text link ad that points to your website, the more benefits it brings to you. One guy specifically noted this with the link that he placed over four months ago and one that he used only just recently. The longer link did very well in increasing his search engine rank, but the more recent link he placed did very little. Then after some time more, he started reaping the benefits from both links. In a similar case, a PR5 link that has been used for more than six months is found to be more effective than a recently purchased PR7 link. From this, you can clearly see the need for linking partners to work on a long term basis.

There are many lessons learned from these observations, of course. Webmasters who tend to dwell too much on the PR ranking of the link should be more concerned of other factors, such as link age, relevancy, Alexa rating, and click-throughs. Unfortunately, these factors seem to be taken for granted in favor of PR ranking.

It is important to know that the PR of a website can change from time to time as this can be influenced by the linking structure of the web itself. Thus, even if you have a PR7 now you cannot expect that you will maintain that ranking forever. It’s possible that your rank will go down to PR6, but you should not be too concerned about it either. This should be no cause for anxiety attacks because even if you have a PR6 but if it’s been around longer than a new PR7 link you are considering of purchasing, then that should still be more effective than the new link.

When something like this happens, always consider the bigger scheme of things. Try to see why your PR dropped. It could have been caused by natural circumstances, but it could also because of a search engine penalty.

So, when buying text links, think on a long-term basis. As much as possible, have several relevant text link ads to your site month after month. Free links, natural links, paid links, reciprocal links, and directory links, should all be considered. Create an advertising project and make sure that you stick to it at whatever cost. Remember, you may not be successful overnight, but with patience and determination, you will be able to reap the rewards in due time.